Muscle Back? SRT Division Rebooted by Dodge, Jeep’s Parent

Stellantis has officially brought back its legendary Street and Racing Technology (SRT) division, signaling a renewed commitment to high-performance engineering across its American automotive brands. Stellantis, the parent company of brands like Chrysler, Jeep, Ram and European brands including Peugeot, Fiat, and Opel. The revival comes under the leadership of Tim Kuniskis, who famously spearheaded the Hellcat program and now serves as CEO of Ram while overseeing all North American brands.

The Return of American Muscle Power

“We’re getting the band back together,” Kuniskis declared, emphasizing that SRT represents a crucial component in Stellantis’s upcoming product launch strategy. The performance division will unify high-performance engineering efforts across Chrysler, Dodge, Jeep, and Ram, combining elite talent from each brand’s engineering teams.

SRT Is Making a Comeback, and Tim Kuniskis Is Leading the Charge

SRT’s Storied Legacy and Current Status

Originally forged from Chrysler’s Performance Vehicle Operations in 2004, SRT became synonymous with iconic American performance vehicles including the legendary Dodge Viper, Ram SRT-10, and Challenger SRT Hellcat. The division was shut down in 2021, but now makes its triumphant return after four years of dormancy.

Strategic Leadership and Vision

Kuniskis has been promoted to oversee American brands and North American marketing for Stellantis while maintaining his position as Ram CEO. The reestablished SRT unit will oversee performance product development and take charge of Direct Connection—Dodge’s performance parts division—as well as North American motorsports programs.

Financial Foundation and Performance Outlook

Stellantis Financial Overview 2024-2025

Financial Metric 2024 Results 2025 Guidance
Net Revenue €156.9 billion Positive Growth Expected
Net Profit €5.5 billion (down 70%) Recovery Anticipated
Market Capitalization €49.5 billion liquidity Mid-single digit AOI margin
Industrial Cash Flow -€6 billion Positive flows expected

Key Leadership Information

Position Name Background Responsibilities
SRT Division Head Tim Kuniskis Former Dodge CEO, Hellcat Creator Performance Engineering, Motorsports
Ram CEO Tim Kuniskis 20+ years automotive experience Brand Strategy, Product Development
Stellantis CEO Antonio Filosa Former Stellantis Executive Global Operations Oversight

Regulatory Environment and Government Oversight

The revival occurs within a comprehensive regulatory framework. Stellantis maintains active SEC filings ensuring transparency for investors, while adhering to NHTSA safety standards for all performance vehicle development.

Drive

Future Performance Lineup

Recent announcements of Hemi V8 engine production restarting in August 2025, including the 6.2L Hellcat and 6.4L Apache V8s, strongly suggests future SRT models will focus on high-output performance. The company teased its intentions with a promotional video featuring roaring V8 sounds and the message: “It’s time to be loud again.”

Frequently Asked Questions

Q: When will new SRT vehicles be available?

A: While specific launch dates haven’t been announced, Stellantis expects increased performance offerings throughout 2025-2026.

Q: Will SRT include electric performance vehicles?

A: Yes, the division will explore both traditional combustion and electrified performance technologies.

Q: Which brands will receive SRT treatment?

A: The revived SRT division will develop performance variants across Chrysler, Dodge, Jeep, and Ram brands.

Read More Next-Gen Captiva SUV Blends Familiar Looks, Chinese EV Base

Leave a Comment